While the goal of the Campaign is to put 5,000,000+ buttons in circulation during the 2007 Christmas season, we have also set a significant 1,000,000 button milestone. This milestone marks the point at which the Campaign will contact each of the Top 30 Retailers in the country.
The Wish Me A Merry Christmas Campaign will send a letter to these retailers explaining the wishes of 1,000,000+ of their customers to have "Merry Christmas" in stores once again. Additionally, we will pursue meetings with a strategic subset of these retailers in order to increase campaign awareness and to establish solid corporate commitments.